28 Apr, 2021
New Distribution Channel For SeedMaster



Enhancing Alberta AG Centre’s seeding equipment offering and SeedMaster’s reach across Southern Alberta

EMERALD PARK, SK (APRIL 28, 2021) – In an effort to continue to bring the most innovative precision seeding equipment to the Prairie provinces, SeedMaster welcomes Alberta AG Centre to their Canadian distribution channel. As both SeedMaster and Alberta AG Centre look to grow and expand their businesses, SeedMaster’s reach throughout Alberta will now give farmers access to their equipment from border to border. 

“We are very excited to be working together with Alberta AG Centre to promote our seeding solutions through their five locations throughout central and southern Alberta,” said Tim Criddle, global sales director of SeedMaster. “The experienced staff at Alberta AG Centre provide exceptional customer service with their premium equipment lines, and we are confident in the outstanding support they will now be providing to SeedMaster equipment owners as well.”

Jason Wilson, president and CEO at Alberta AG Centre, is looking forward to welcoming SeedMaster as one of their strategic partners. “With the addition of our newest locations in Lougheed and Stettler Alberta, it is the perfect time for us to bring on a new line to strengthen our current product offerings in both our new and existing Alberta locations. We are very much looking forward to developing this relationship and expect to see both companies excel as we promote precision seeding equipment throughout the province.”

As farmers get ready for the upcoming seeding season, Alberta AG Centre and SeedMaster are working on a spring demonstration program featuring the 24-foot Toolbar as well as a 70-foot Toolbar with an UltraPro II On-Frame Tank and Nova Series II Air Cart. “The unique 24-foot Toolbar with UltraPro II metering is a great fit for many Alberta farms and ranches,” said Duane Kent, territory manager at SeedMaster Manufacturing. “Working with Alberta AG Centre on this demonstration program will really elevate the profile of our seeding tools and we expect to see a heightened interest in SeedMaster as farmers look to increase the profitability of their operations.”

SeedMaster equipment can now be purchased through Alberta AG Centre in Stettler, Crossfield, High River, Lougheed, and Taber (which will relocate to Coaldale in October), as well as their new location that will be opening in Medicine Hat this summer. SeedMaster looks forward to the continued expansion of their distribution channel and are working tirelessly to deliver an excellent customer experience to all their valued dealerships. With many new initiatives in the pipeline and innovation at the forefront of product development, SeedMaster is poised to be a sought-after manufacturer for agriculture equipment dealerships and producers alike.



SeedMaster develops and manufactures leading edge no-till seeding technology. Based in Saskatchewan, SeedMaster is committed to building the most precise seeding technology in the industry and strives to help farmers maximize their farm’s potential for a more profitable future. 
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